With a Customer Relationship Management (CRM) system, CRM modules are different areas that focus on different business operations, including sales, marketing, customer care, and support. Every module is made to center on a particular area of customer relationship management.
Yes, CRM modules may frequently be tailored to a company's specific requirements. In order to guarantee a customized solution that satisfies certain business requirements, this involves setting up workflows, creating custom fields, and integrating with other business systems.
CRM modules give businesses the ability to better manage customer service, measure sales activity, understand marketing efforts, and manage customer relationships. This results in higher sales, happier customers, and better business performance.
Sales Force Automation, Marketing Automation, Customer Support and Service, Analytics, and Reporting are examples of common CRM modules. By making it straight and improving procedures in its specialized arena, each module raises total productivity.